Download e-book for iPad: App4U: Mehrwerte durch Apps im B2B und B2C (German Edition) by Christian Aichele,Marius Schönberger

By Christian Aichele,Marius Schönberger

Proprietäre und monolithische Softwaresysteme haben die Wirtschaft in den letzten Jahrzehnten geprägt. Ohne die digitale Unterstützung der Geschäftsprozesse ist kein Unternehmen wettbewerbsfähig. Die Revolution wird durch den shopper Bereich vorangetrieben, die Geschäftsprozesse werden mobil und ubiquitär. Konsumenten im B2C und Unternehmen im B2B werden zukünftig everlasting in Kontakt treten können, die one-to-one Kommunikation wird durch einen many-to-many Informationsaustausch ersetzt werden.​

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App4U: Mehrwerte durch Apps im B2B und B2C (German Edition) by Christian Aichele,Marius Schönberger

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